Innovation Of Private Labels
Category : Private Label
The thing I love most about store brands is that they are cheaper and in some cases better than their competition. Some name brands are kind of resting on their laurels, while others are innovating and making things better. Space-age better, you feel me? It is not okay for a company to just sit back. This is when you know you need new management, for sure.
I am not saying a company cannot rest, I am saying that you should always be striving for innovation. And one of the things which private labeling does, is that it gives people the chance to grow in a market which is – was – dominated for a while by big names and loyalty to franchises. With some things, it is worth it to remain loyal. With others, if it is cheaper and works the same – why not go for it? Why not try something new? Something else? I am say you should do your research. Cheaper isn’t always better, and that should be obvious.
You need to make a benefit and budget analysis. If you show up with a list to the shopping center, you will have more chances of getting what you need. If you give private labels a shot with certain items, you may find your list costs less, and that your satisfaction with those products could prove to be great.
It really does depend on your sense of loyalty, and on your shopping list. Private labels are everywhere, and you can get good substitutes for brand names on pretty much anything. And I feel that it is a good thing that private labels exploded when they did .They began with a poor track record but have built themselves up. Some private labels have even gone on to become gourmet and premium labels!